Over ten years, the ZT knives product lineup went from a few models designed for military use, to elegant designs for everyday carry. Moving into a second decade, ZT needed a brand identity to reflect the innovative design, precision craft, and premium materials; a presentation of prestige and style, that features both product and the discerning customer from many walks of life. This asethetic needed to be distinct from its sister brand, Kershaw.
Roles: Integrated branding, art direction, motion design, packaging design, photography, videography, editing, publication design, marketing design, merchandise design, environmental design
Art direction, video editing, sound editing
(Photos: Jonathan House | Art Direction: Andrew Fuller)