An industry leader of four decades, Kershaw evolved from a maker of outdoor knives to one of the everyday pocket tool. Expanding the brand's reach required a shift in focus from the product to the many customer lifestyles who carry a Kershaw, from tech worker to farmer, from brewer to kayaker, from DIYer to beekeeper.
Roles: Integrated branding, art direction, motion design, packaging design, photography, videography, video editing, publication design, catalog, marketing design, merchandise design, environmental design
Art direction, video editing, sound editing
(Booth: Greenspace | Graphics: Andrew Fuller)
(Photos: Jonathan House | Art Direction: Andrew Fuller)